This ad really works cause what needs to be important is in bold and everything else is more toned down. With the minimal wording it doesnt get confused with unwanted saying. The message in this ad is loud and clear. It is also nice to see some of the things you would normally see in a pocket, and compare the size to the pack of gum. But i dont think you can really fit all that stuff in a jean pocket. So there is some stretch of reality in this ad.
Ha. I thought it was a bit odd placement of that white patch at the left of this ad. It was distracting. But, when I opened the bigger picture I realized it was just a glare...not a part of the ad.
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